Marketing and Public Relations Promoting an Optimist Club should be one of the most enjoyable tasks undertaken. After all, promotion is telling others how much we care about our cause: optimism. When we tell others the good news about belonging to an Optimist Club and the projects that we do to serve youth and community, we share hope and that brings out the best in ourselves. Marketing and Public Relations are the tools we use to consistently promote our clubs and invite others to join us so they may experience the positive feelings and lifestyle of an optimist.
Check out the documents below for helpful hints on a variety of topics:
Use the Optimist International radio public service announcements (PSAs) to market your club. These professionally-produced spot announcements talk about what Optimist Clubs do for the youth of a community. Several of the PSAs are about specific service projects, like the Essay Contest, the Oratorical Contest and Junior Golf. Some of the PSAs are designed so that your local radio station can add a message about your Club.
You can listen to PSAs by following the link below and you can even download the spots in the MP3 format which allows you to e-mail them to a radio station. By visiting local stations, you’ll have an opportunity to speak directly with the person who might be able to provide you with even more publicity and marketing opportunities in the future.
To go to the Radio PSAs page, click here.
If your Club has any questions, please email the Marketing Department at firstname.lastname@example.org or call (800) 500-8130 ext. 235.
For help with graphics (letterhead, business cards, logos, etc.), send an email to email@example.com
To go to the Social Media Marketing page, click here.