Marketing Optimism

Marketing is promoting your Club and what it does to the community, to potential Members and to the children you serve. In this section of the website you can request a Club Marketing/PR Kit; download news releases, radio public service announcements and Optimist logos; and get marketing tips.

Branding Guidelines
Guidelines are available to ensure that the visual design elements of Optimist International are being used properly and consistently at all levels of the organization. Please refer to the guidelines when using Optimist logos, colors and more. By adhering to these guidelines, Members and Clubs can help strengthen the organization's identity.
Club Marketing/PR Kit
The Club Marketing/PR Kit serves as an introduction to the world of marketing and public relations. It provides an Optimist Club with all of the tools to get its marketing efforts off the ground and get the word out in the local community.
Sample News Releases for Clubs and Districts
Optimist International has developed a series of news releases that Clubs and Districts can use in connection with their participation in international programs and other activities. Optimists can simply fill in the blanks or use the news releases as a guide to creating their own.
Radio Public Service Announcements
Optimist International has a complete series of professionally produced public service announcements for use by local radio stations. Clubs can request a CD of PSAs or select specific PSAs to send to local stations.
TV Public Service Announcements
Optimist public service announcements were distributed to television stations in the fall of 2007.
Optimist Logos
Official Optimist International logos are available for download in both high-resolution and low-resolution formats. The logos can be used to promote Optimist Club service projects and fundraisers and can also be used for Club newsletters and websites.
Marketing Tips
Optimists can find out just why they need to market their Optimist Club and learn how they can get the Optimist Club’s name out in the local community.
Social Networking
Discover how to get to the organization's YouTube channel to view Optimist videos, "like" the organization's official page on Facebook, get connected to other Optimists on LinkedIn and more.
Public Relations Training Guide
This guide, written in conjunction with one of the largest public relations firms in the world, will take Optimists step by step through the process of getting their Club’s story told.
Bulletin Editor's Guide
Club bulletins and newsletters are a great form of internal communication. Check out this guide to make sure your Club’s publication has the impact it needs.
*Optimist International marketing materials are made possible in part by funding from the Optimist International Foundations.