Member recruitment is important to the health and growth of a Club. Some Members will naturally drop off due to scheduling conflicts or moving out of the area. It is important to bring in new Members who have a lot of energy and fresh ideas so that a Club can maintain its level of service. Once new Members are recruited, a Club should get them involved and keep them interested, so they can serve children in the area for years to come. Below are some programs that will help Clubs with their recruitment and retention efforts.
Partners in Optimism
When all of the above requirements are met, both Clubs will be recognized as Distinguished at the end of the year.Just Invite
Encourage every Optimist Member to “just invite” a guest, someone they care about, to the Club event that they are the most passionate about or have the most fun at. Seeing you at your most passionate and having the fun you have while making a difference for the youth in your community will motivate your guest to want to be part of an organization that inspires you so much.
The NOW event is generally a dinner or series of dinners to which potential members are extended invitations. During the event, the Optimist Club takes advantage of its captive audience and shows the service it provides to the local community. While the NOW event generally includes a meal, some speeches or presentations and an invitation to join the organization, many Clubs modify the idea to fit their needs. Most importantly, the event should create an atmosphere in which new Optimists feel “welcome.”
Zone NOW Event
Clubs interested in replicating a Zone-wide NOW event can follow this suggested timeline. Click here to download the timeline.
One of the most dramatic ways to recruit new Members into the organization is to start a New Club. Check out the New Club section of the website for information about how to get started.
Membership Recruitment Kit
The Membership Recruitment Kit is a method of recruiting potential Charter Members for a new Club, or to add Members to an existing Club.