Social Media –Social networking websites like Facebook, YouTube and Twitter provide Optimist Clubs will new ways to broadcast information about upcoming events, fundraisers and positive messages. These free resources allow Clubs to promote their great work on a daily or weekly basis.
Newspapers – The best way to secure
media coverage is through press releases to your local newspapers. Newspapers
allow you to communicate more information than do radio and TV stations.
Radio PSAs – Optimist International has radio public service announcements (PSAs) available that you can give to local radio stations. These PSAs cover specific Optimist programs, as well as general information about what Optimist Clubs do.
Cable TV – If your community has a local cable television company, contact them about putting your message on their local access channel.
Libraries – Do Members of your Club recieve multiple copies of The Optimist magazine? Consider giving those extra copies of to your local library. Attach a card or sticker with contact information for your Club.
Welcome kits – Many communities have “welcome kits” that are given to all new residents. These kits contain promotional material from local businesses and organizations. See if you can get a flyer about your Club in there, too.
Colleges – Many colleges and universities have internal cable TV and radio stations, and internal publications that reach students, staff and faculty.
Community Events – Participate in local parades, fairs, sports tournaments and holiday celebrations. Wear your Optimist pin, display your banner, and give handouts at a booth directing potential Members to your Club website or social media page.
Community Bulletin Boards – Many businesses, coffee shops or local restaurants have community bulletin boards where they encourage citizens to post information about volunteer opportunities, fundraisers or activities that encourage community involvement.
Official Proclamations – Local, state and even federal officials will many times issue a proclamation for a special event or anniversary. Many Clubs, for instance, get the mayor to proclaim June as Childhood Cancer Awareness Month.
Billboards – Billboard companies must frequently carry messages by nonprofit organizations as a public service. You will have to pay for printing the billboard message, but the cost of displaying the sign is free.
Club Business Cards – Print special Optimist Club business cards with your meeting time and place, Club website, social media information, contact name and phone number. Distribute them to friends and co-workers or at community events.