Optimist Club Marketing/PR Kit

Marketing may seem like a daunting task, but it’s easier than you think. And the Optimist Club Marketing/PR Kit is here to help!

Marketing/public relations, service and growth are important to every Optimist Club. Clubs provide service, which they promote to the media and local community. This marketing generates interest in Club activities and helps the Club gain new Members. New Members allow the Club to provide more service!

The Club Marketing/PR Kit serves as an introduction to the world of marketing and public relations. Tools include fill-in-the-blank press releases that can be modified to fit Club events, marketing tips, proclamations, a community needs assessment tool and Optimist logos that can be included on Club materials.

How-To Information
Check out the documents below for helpful hints on a variety of topics.

Branding, Motto & Logos

Create a Club Brochure

Extra Magazines


News Releases

Public Relations Training Guide

Radio PSAs


The Logos page of the website allows you to download high-res and low-res versions of a variety of Optimist logos for your Club’s use. To go to the Logos page, click here.

News Releases
Optimist International has developed a series of news releases that Clubs and Districts can use in connection with their participation in international programs and other activities. To go to the News Releases page, click here.

Proclamations are available for several Optimist-related activities. These can also be used as models for proclamations for other events.

CCC Proclamation

CCC Proclamation for Municipalities

Youth Appreciation Proclamation for Municipalities

Optimist Internet Safety Month Proclamation

Optimist Internet Safety Month Proclamation for Municipalities

Radio Public Service Announcements
Use the Optimist International radio public service announcements (PSAs) to market your club. These professionally-produced spot announcements talk about what Optimist Clubs do for the youth of a community. Several of the PSAs are about specific service projects, like the Essay Contest, the Oratorical Contest and Junior Golf. Some of the PSAs are designed so that your local radio station can add a message about your Club.

You can listen to PSAs by following the link below and you can even download the spots in the MP3 format which allows you to e-mail them to a radio station. By visting local stations, you’ll have an opportunity to speak directly with the person who might be able to provide you with even more publicity and marketing opportunities in the future. To go to the Radio PSAs page, click here.

Learn more about a variety of publicity-related topics by clicking on one of the subjects below.

About Optimist International, Mission, Vision, Creed and Purposes

Child Photo Release

Club Public Relations Committee Guidelines

Community Needs Assessment

Community Needs Assessment Survey

Optimist International Fact Sheet

Optimist Annual Events

If your Club has any questions, please contact marketing@optimist.org.

*The Club Marketing/PR Kit is made possible through the Optimist International Foundations.