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New Organization-wide Rebranding Program

During the 2016 Optimist International Convention in Quebec City, Chair of the International Marketing & Communications Committee Nick Prillaman introduced a new marketing and branding endeavor for Optimist International. This rebranding program includes a new official corporate logo for Optimist International. The new logo will be officially in use on October 1, 2017:

OI Branding Guidelines

Volunteer leaders and staff are also working on marketing toolkits for Districts and Clubs. These toolkits will include a collection of marketing assets such as a Club-specific or District-specific logos, letterhead and business card templates, a customizable brochure, social media icons and more. In order to address any potential concerns surrounding this new rebranding program, Prillaman also presented a short question and answer session:

Question: When will the new official corporate logo go into effect?
Answer: October 1, 2017 - please note, this is next October first. October first of 2017.

Question: What do we, as an Optimist Club or District, need to do right now?
Answer: Nothing - Optimist volunteer leaders and staff will be creating a toolkit of logos and other marketing assets for Districts and Clubs in advance of October 2017.

Question: Will we have to discard items that display our own District or Club logo?
Answer: No. However, we encourage you to allow your supply of items displaying your unique District or Club logo to be depleted naturally over time.

Question: What type of guides will be created?
Answer: Marketing Committee and staff are creating a comprehensive brand identity style handbook that will specify exactly how the new logo should be used.

Question: What kind of assets will be included in the District and Club toolkits?
Answer: A unique District or Club logo, business card template, letterhead layout, social media icons, customizable brochure, PowerPoint slide template and much more.

Question: Can we begin using the new logo now?
Answer: No. Marketing Committee Members and staff need time to finalize the guidelines and create the District and Club assets.

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