A Few Ways to Get Your Club’s Name Out in the
- Remember that prospective Member your Club has been wooing for the
past few months? Maybe they never knew that the Oratorical Contest their
niece won last year has been a long-standing Optimist Club project.
The realization that they could get involved in projects of such importance
may weigh heavily in his membership decision.
- Through repeated listings in community calendars and post-event photos
and videos of Club activities, your Club can increase its local profile, which
can lead to different charitable involvement and potential partnerships
with area businesses.
- Finally, don’t forget that marketing efforts can also benefit
your Club internally. Nothing inspires an Optimist more than to hear
that friends and co-workers are talking about Sunday’s community
festival. Think how your Club Members would react if they were recognized
for putting together a successful event.
Marketing goes far beyond the media. Here are some obvious and not-so-obvious
ways to get your Optimist Club noticed.
Social Media –Social networking websites like Facebook, YouTube and Twitter provide Optimist Clubs will new ways to broadcast information about upcoming events, fundraisers and positive messages. These free resources allow Clubs to promote their great work on a daily or weekly basis.
Newspapers – The best way to secure
media coverage is through press releases to your local newspapers. Newspapers
allow you to communicate more information than do radio and TV stations. Sample news releases can be found here.
Radio PSAs – Optimist International
has radio public service announcements (PSAs) available that you can give
to local radio stations. These PSAs cover specific Optimist programs,
as well as general information about what Optimist Clubs do.
Cable TV – If your community has a
local cable television company, contact them about putting your message
on their local access channel.
Libraries – Do Members of your Club recieve multiple copies of The Optimist magazine? Consider giving those extra copies of to your local library. Attach a card or sticker with contact
information for your Club.
Welcome kits – Many communities have
“welcome kits” that are given to all new residents. These
kits contain promotional material from local businesses and organizations.
See if you can get a flyer about your Club in there, too.
Colleges – Many colleges and universities
have internal cable TV and radio stations, and internal publications that
reach students, staff and faculty.
Community Events – Participate in local
parades, fairs, sports tournaments and holiday celebrations. Wear your
Optimist pin, display your banner, and give handouts at a booth directing potential Members to your Club website or social media page.
Community Bulletin Boards – Many businesses, coffee shops or local restaurants have community bulletin boards where they encourage citizens to post information about volunteer opportunities, fundraisers or activities that encourage community involvement.
Official Proclamations – Local, state
and even federal officials will many times issue a proclamation for a
special event or anniversary. Many Clubs, for instance, get the mayor
to proclaim June as Childhood Cancer Awareness Month.
Billboards – Billboard companies must
frequently carry messages by nonprofit organizations as a public service.
You will have to pay for printing the billboard message, but the cost
of displaying the sign is free.
Club Business Cards – Print special
Optimist Club business cards with your meeting time and place, Club website, social media information, contact
name and phone number. Distribute them to friends and co-workers or at community