Marketing is promoting your Club and what it does to the community, to potential
Members and to the children you serve. In this section of the website you
can request a Club Marketing/PR Kit; download news releases, radio public
service announcements and Optimist logos; and get marketing tips.
Guidelines are available to ensure that the visual design elements of Optimist International are being used properly and consistently at all levels of the organization. Please refer to the guidelines when using Optimist logos, colors and more. By adhering to these guidelines, Members and Clubs can help strengthen the organization's identity. To view the guidelines, please click here.
Club Marketing/PR Kit
The Club Marketing/PR Kit serves as an introduction to the world of marketing and public relations. It provides an Optimist Club with all of the tools to get its marketing efforts off the ground and get the word out in the local community. To view the contents of the kit, please click here.
Am an Optimist' DVD
The "I Am an Optimist" DVD is a 7-minute video that can be used
to promote the efforts of Optimist Clubs to potential members. To view the
video, please click here.
News Releases for Clubs and Districts
Optimist International has developed a series of news releases that Clubs
and Districts can use in connection with their participation in international
programs and other activities. Optimists can simply fill in the blanks or
use the news releases as a guide to creating their own. To view the list
of topics, please click
Public Service Announcements
Optimist International has a complete series of professionally produced
public service announcements for use by local radio stations. Clubs can
request a CD of PSAs or select specific PSAs to send to local stations.
To view the list of PSAs that are available, please click
Official Optimist International logos are available for download in both
high-resolution and low-resolution formats. The logos can be used to promote
Optimist Club service projects and fundraisers and can also be used for
Club newsletters and websites. To view the selection of logos, please click
Optimists can find out just why they need to market their Optimist Club
and learn how they can get the Optimist Club’s name out in the local
Discover how to get to the organization's YouTube channel to view Optimist
videos, "like" the organization's official page on Facebook, get
connected to other Optimists on LinkedIn and more.
Additional Resources Public
Relations Training Guide – This guide, written in conjunction
with one of the largest public relations firms in the world, will take Optimists
step by step through the process of getting their Club’s story told. Bulletin
Editor's Guide – Club bulletins and newsletters are a great form
of internal communication. Check out this guide to make sure your Club’s
publication has the impact it needs.
*Optimist International marketing materials are made
possible in part by funding from the Optimist International Foundations.